The Product

“Peça de Fruta“ comes from a family business with 30 years of experience in fruit distribution. An experience that results in knowledge of the best producers, the best regions for each variety and, above all, without recognition of the best fruit, due to its weight, appearance and even size. The order can be made by phone, fax, email or here, through our Orders page. You can register - and order - as a company, Fruit Baskets, or a specific title, by registering with the Fruit Club.

The problems

The landing page is completely out of date in terms of layout;
Little intuitive;
The information about the service provided is not clear and is not revealed without research;
The website is not responsive;
No means of communication and interaction with the company are presented;
Overall outdated branding.

Logo Concept

Competitor Analysis

This analysis compares some of the features that could exist on the Fruit Piece website with the 4 direct competitors. Functionalities:
Online Store, Baskets, Highlights / News Zone, Download App, Responsive, Login, Newsletter, Social Media, Contacts, Address, Complaint Book